Thought Leadership
Thought leadership should start a conversation and get you noticed, not sit in a drawer.
The best thought leadership doesn't just reflect what your audience thinks. It challenges it. Giving organisations a point of view that is bold enough to earn attention and grounded enough to be credible.
When you work with Josephine, you get research designed for your organisation, fresh data about the next generation and engaging insights to communicate stories that lead the conversation.
Every thought leadership project is shaped around your objectives, but typically each includes:
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A compelling narrative that the research will build a story around
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Robust research designed to land the narrative
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Efficient fieldwork with young people (online surveys, focus groups etc)
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Key stats and media-ready findings
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Engaging insights shared in a written report, white paper or presentation
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Optionally: infographic, social content, or launch event support
PION100 · Brand Rankings· UK & US
Pion helps brands run and promote offer programs, verify customers and reach new audiences, whilst keeping full ownership of your data and experience, wanted to identify which brands were winning with young people and why. Josephine designed the research, led the analysis across two markets and shaped the insights that were presented at conferences in the UK and the US. The definitive PION100 - a ranking of the top 100 brands among 16-24 year olds in the UK and the US - has now become an established benchmark in youth marketing calendar. Download the report here
"Working with Josephine over the past year on the PION100 and wider projects has been fantastic. Josephine brings real passion & energy to all her work enabling us to explore our own ideas whilst bringing her expertise to the table every time." Richard Jackson, Pion, Head of B2B content & events
Want to develop a point of view about
the next generation?
If you want thought leadership that is bold, evidence-based and built to get noticed, let's talk.