My Story
I'm Josephine Hansom and I help organisations futureproof their business by better understanding the next generation.
I'm a researcher turned storyteller, with an in-depth understanding of the needs, values and behaviours of Gen Z as well as Millennials & Generation Alpha.
I am an experienced business leader - Managing Director of YouthSight Research & Senior Vice President at Savanta Group. I have spent my career building and growing agencies that connect brands with the next generation.
Now I use what I know to help organisations prepare for the future.
What I Offer
Talks & Keynotes
Planning an event and need an inspirational speaker? I have spoken at over 100 events including international conferences, leadership away-days, all staff events and strategy sessions. I've even spoken at the House of Lords! My talks are future-focused, challenging (in a good way) and fun. Find out more
Research & Thought
Leadership
I'm a Fellow of the Market Research Society with over 25 years in research and insight, focused on the journey into adulthood. I help organisations develop bold, research-based points of view on the next generation how young people make independent decisions about brands, education and careers. I deliver this through my consultancy Now and Next.
Josephine's Talks
The intergenerational workplace: is work broken?
Organisations are now managing four generations at once, and each has different expectations about how work should run. This talk draws on the research to show what each generation brings, where the friction points are, and which assumptions about the others turn out to be wrong. It gives leaders practical ways to build cultures that work for everyone.
Gen A-Z: are you ready?
Gen Z and Generation Alpha are already changing how organisations need to think about loyalty, value and communication. This talk looks past the hype and the stereotypes at what the research actually shows about how the next generation thinks, spends and makes decisions. It gives organisations an honest roadmap for engaging young people now, and for preparing for the generation that follows.
Who Josephine talks to
Brand & marketing conferences
Leadership & strategy days
All staff events
Universities
Government & policy forums
International summits
Get a feel for how Josephine thinks
What people say
"We invited Josephine to talk to our employees and students about intergenerational workforces after a recommendation from a colleague about how thought-provoking her talks were. The feedback was excellent — people walked away with a broader understanding of intergenerational workplaces and its benefits." — Zoe Shorter, Talent Manager, UKCEH
